Her campaign for American Eagle is being called racist and tasteless on social media. Despite the backlash, stock prices are rising.

Sydney Sweeney’s recent ad collaboration with the renowned clothing and accessories retailer, American Eagle, has landed her in controversy again. The global brand recently released a series of advertisements featuring the actress,

Sydney Sweeney is turning heads and turning tides this fall! The Euphoria star isn’t just modeling for American Eagle’s Fall 2025 campaign — she’s stepping into the designer’s seat too. With the launch of her very own “Sydney Jean,