A recruitment push for the program ... billboards that stand on the central streets of Ukraine’s major cities—all of them with a Gen Z twist. One video posted in March to the TikTok account ...

As Ukraine’s war against Russia grinds into ... His decision reflects a rare but growing willingness among Gen Z Ukrainians to take up arms even as their peers flee the draft, hide from ...

U.S. Army's image of power and flag-waving rings false to Gen Z weary of gun violence -- and long-term recruitment numbers ...

KYIV, Ukraine — Ukraine is in the final stages of drafting recruitment reforms to attract ... Part of a new generation of Ukrainian military leadership, he was studying at the U.S. Army Command ...

and social media-driven engagement—can make recruitment more dynamic and accessible. Additionally, offering short-term opportunities like micro-internships or project-based roles allows Gen Z to ...

ZARICHNE, Ukraine—Kyrylo Horbenko was 16 years old in the summer of 2023 when he and two dozen of his male friends walked into an army recruitment office in east Ukraine and announced they ...

Ukraine Is Reforming Its Recruitment Efforts to Attract Younger ... to tackle systemic issues within the military. Part of a new generation of Ukrainian military leadership, he was studying ...

KYIV, Ukraine — Ukraine is in the final stages of drafting recruitment reforms to attract ... Part of a new generation of Ukrainian military leadership, he was studying at the U.S. Army Command ...