WhatsApp, Meta and ads
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Iranian state TV has urged citizens to delete WhatsApp, claiming it shares data with Israel. WhatsApp, employing end-to-end encryption, denies these allegations and warns that such misinformation could lead to blocked access.
The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk. Eleven years after purchasing WhatsApp, Meta is going full throttle with its plans to monetize the communication platform.
Earlier today, we reported the news that WhatsApp is finally adding ads to its app — but only inside the Updates tab. If you missed it, here’s the quick gist:
Ads will appear exclusively in the ‘Updates’ tab on WhatsApp, which includes the Status and Channels features used by about 1.5 billion users daily. Businesses can promote products or services through Status ads,
Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across multiple continents.
When you successfully create a username, WhatsApp celebrates with a cheerful confetti animation confirming your username is active. Once established, contacts without your phone number will see your username in conversations and group chats instead of your number.
Encrypted messaging service WhatsApp is seeking to intervene to support Apple in its legal fight to challenge a secret Home Office order that critics say would undermine the privacy and security of its users.