Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.

SuperAwesome's 2025 Holiday Wish List survey found Nike, Air Jordan and Adidas among the top brand favorites among kids and ...

Nike remains the industry powerhouse, with $46.7 billion in sales in its most recent fiscal year. Adidas reported $21.2 billion in 2021 sales.