Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech.

Kansas City Chiefs quarterback Patrick Mahomes reveals new 'Team Mahomes' NIL student-athlete class | @EdEastonJr ...

In early August, Penn State Athletic Director Pat Kraft made a claim that sounded a bit flattering but also foreshadowy, if you listened carefully. "I am excited about this new world [of college ...

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

LINCOLN, Neb. (KOLN) - It’s a match that not many Husker athletes have made since the onset of the “Name, Image, and Likeness” era, but it’s coming at a time when Nebraska continues to maintain a ...

The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel ...