Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as the phone or computer they access it on. But, like some of Google’s other Super Bowl ads, the company is once again attempting to make you pull out your tissues in between plays.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

But there's still the question of whether companies will use AI to actually create their Super Bowl commercials in the first place.

Evans told THR to expect both ads from "massive companies investing in AI" as well as from "some AI-focused companies," but didn't offer a list of ads. And my research hasn't disc