SMIMOU, Morocco (AP) — Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized ...

The beauty industry loves argan oil, but the women who harvest the nourishing ingredient earn little, while the forests thin.

Morocco’s growing argan oil industry, often referred to as producing "liquid gold," is placing increasing pressure on the ...

In a world where beauty trends change faster than seasons, there’s always a new miracle ingredient being hyped up every other ...

If you know how to use argan oil for hair correctly, it can be effective at reducing frizz. Only use one to two pumps for your entire head and apply it to dry hair to seal in the moisture that you ...

“Argan oil serves as a potent moisturizer, offering hydration and nourishment to dry and damaged hair,” says Rogério Cavalcante, stylist and owner of the Second Floor Salon in New York City.

SheaMoisture 100% Pure Argan Oil If you're looking for a moisturizer that benefits you head to toe, the SheaMoisture 100% Pure Argan Oil ($9) is a lightweight solution for your hair, skin, and body.

Argan oil contains ingredients like oleic and linoleic acid that moisturize the hair and scalp. It can also help prevent damage from sunlight and hair dye because it has vitamin E and protein. To ...

Argan oil is, in fact, often referred to as "liquid gold." It is rich and non-greasy in texture and its high Vitamin E and fatty acid content makes it beneficial for skin and haircare.

The argan tree is really the last green curtain on the desert. Narrator: In just one generation, the international market for argan oil has risen from just 200 liters to 4,000 metric tons in 2019.