Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

Captain America: Brave New World follows Sam Wilson as he steps into his role as the new Captain America. Navigating the complexities of geopolitics, Sam encounters an international incident involving a mysterious global plot. As tensions rise, he must uncover the mastermind behind the scheme to prevent worldwide chaos.

Turns out, I wasn’t alone—this was around the time the MCU started its nosedive, culminating in the box-office disaster that was The Marvels. Ironically, I actually did see that one, mostly to support Brie Larson and because I genuinely loved Iman Vellani’s Ms.