Clark has consistently sported the Kobe Bryant signature sneaker since her college days at Iowa. During the 2024 women's NCAA tournament, the current Fever guard donned the "Bruce Lee" Kobe 5s in the Hawkeyes' run, which ended with a loss in the national championship game against the South Carolina Gamecocks.

The Iowa men's and women's basketball team received the Caitlin Clark edition of the Nike Kobe V Protro, which sold out in June.

Zaire Franklin is supporting the WNBA. In a video shared to X, the Indianapolis Colts star walked into training camp with a large radio and Caitlin Clark's rendition of the signature shoe, the Nike Kobe 5 Protro (Caitlin Clark Indiana Fever).