LIV Golf has named Scott O'Neil as its new CEO replacing Greg Norman, who has held the position for the Saudi-backed league since its inception in 2021.

WEST PALM BEACH, Fla. — Scott O’Neil was formally introduced Wednesday as the new CEO of Saudi-funded LIV Golf, which enters its fourth season next month while its financial backer is negotiating an investment deal with the rival PGA Tour.

LIV Golf has appointed Scott O'Neil as the new CEO, succeeding Greg Norman. O'Neil, with over 25 years in sports and entertainment leadership, will drive the league's strategic growth. LIV Golf, known for disrupting the traditional golf scene,

WEST PALM BEACH, Fla. — Scott O’Neil was formally introduced Wednesday as the new CEO of Saudi-funded LIV Golf, which enters its fourth season next month while its financial backer is negotiating an investment deal with the rival PGA Tour.

Australian Greg Norman has been replaced as chief executive of LIV Golf, the Saudi-backed league announced on Wednesday.LIV announced that experienced sports executive Scott O'Neil was taking over from former British Open winner Norman in the role.

LIV Golf officially announced Scott O’Neil as its new CEO, replacing Greg Norman as the day-to-day leader of the Saudi-backed circuit. The move has been known since Thanksgiving, when O’Neil resigned as CEO with Merlin Entertainments,

LIV Golf announced Scott O'Neil as its new Chief Executive Officer on Wednesday, replacing Greg Norman, who will remain involved with LIV Golf.