Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

The post Nielsen & Edison Research To Launch Podcast Dataset In Nielsen’s Media Planning Tool appeared first on TV News Check. The post Nielsen & Edison Research To Launch Podcast Dataset In Nielsen’s ...

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for ...

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

Nielsen said it would seek to give advertisers information on how their commercials spurred purchases or other actions tied ...

Leslie Nielsen for the part of Lt. Frank Drebin deserves a special place in the annals of brilliant casting choices.

Nielsen’s latest Rural Survey reveals the ageing profile and hybrid media habits of New Zealand’s agricultural workforce, highlighting key opportunities for brands to better connect through integrated ...

Nielsen, a global leader in audience measurement, data, and analytics, today announced a new collaboration with premier podcast research firm Edison Research, to launch Nielsen Podcast Fusion powered ...

Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience ...