Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast of the Coca-Cola 600 on May 25. It has been used more frequently the past two weeks and will again be deployed on Sunday during the race in Mexico City.

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by Adweek. That’s up from between two to three and a ha

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.