For the Galaxy S25 Ultra, Samsung added a new ultra-wide camera sensor, Gorilla Armor 2 and a big revamp to its AI suite. But is that enough to convince you to buy a new $1,300 phone?

Yeah, sure, there's a lot that didn't change on the Galaxy S25 Ultra this year. But one feature that it has, that Samsung never really talks much about,

The Samsung Galaxy S25 Ultra may be an iterative update over the S24 Ultra, but it iterates in pretty much every way.

Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

The Samsung Galaxy S25 Ultra arrives with only modest hardware improvements but a new universe of possibilities within. Its display is bigger and more immersive than ever, and we like its rounded corners and narrower body,

On the surface, it looks like Samsung did the bare minimum to release a new flagship phone. However, once you spend time with the Galaxy S25 Ultra, you'll

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.

Like the Galaxy S24 Ultra, this year’s Galaxy S25 Ultra focuses on what it can do with AI, generative or otherwise. Some features have been improved, like the Object Eraser, which lets you easily scrub objects from a photo.

The Samsung Galaxy S25 Ultra isn't about groundbreaking hardware upgrades but rather about software additions and making AI more contextual.