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Behind the TikTok hauls to Insta-ready aesthetic, a backlash is brewing, and Italy and France are leading the way.
Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.
As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.
Authorities criticised Shein for using misleading messages about product recyclability and the use of “green fibres.” These ...
SHEIN partners with UED to support emerging fashion talents with a new scholarship for Italian designers, fostering education ...
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