Tesla did it. The company launched its long-awaited robo-taxi service in Austin, Texas on Sunday. Shares were rising in early trading Monday while investors decide whether the launch is a ‘sell-the-news’ event or if it will kick shares into another gear.

Tesla's long-awaited robotaxis rolled out for the first time on roads in Austin, Texas on Sunday. In videos shared by Tesla on X, a small group of invited analysts, influencers and shareholders were shown participating in paid rides.