There are culture-war moments that arrive with a bang, and then there are the ones that arrive like a polite cough from the other room. Turning Point USA’s newly announced “All-American Halftime Show,” timed to run opposite the Super Bowl LX halftime performance by Bad Bunny, feels like the latter — a spectacle that prompts a collective “huh?”

Kid Rock, Brantley Gilbert and Lee Brice will perform at Turning Point's alternative halftime show, airing as Bad Bunny takes the Super Bowl stage.

If you “love America,” you only have one choice for your Super Bowl halftime viewing, according to Kid Rock, and that is to watch him headline Turning Point USA’s alternative show, set to stream on conservative websites at the same time Bad Bunny is performing for the official NFL event.

Fans are calling for a Super Bowl boycott after Charlie Kirk’s Turning Point USA confirmed an alternative “All-American Halftime Show” airing opposite Bad Bunny’s NFL performance. Social media users say they will skip the halftime show or the entire game,