On Friday, January 24, Target announced it would scale back or end programs that promote diversity and cease participation in outside surveys, such as the Human Rights Campaign’s annual Corporate Equality Index. The trend has been widely viewed as a response to right-wing attacks on DEI initiatives.

Twin Cities Pride, a Minnesota-based LGBTQ+ organization, is excluding Target from its annual parade after the retailer rolled back its DEI programs. NBC News’ Joe Fryer spoke with Twin Cities Pride executive director Andi Otto about the decision to kick out the long-time sponsor.

Twin Cities Pride executive director Andi Otto says the nonprofit made the decision because Target is not standing up “against those who are fighting against us.”