The Ford Bronco Raptor is about as high-performance as off-road SUVs get. The problem is, making an SUV with a $38,000 MSRP into a high-performance off-road SUV drives up the price quite a bit.
Detroit — Off-roading is a strategic bet for Ford Motor Co. to boost sales and attract younger buyers, even as forecasts predict vehicle affordability concerns could shrink the U.S. market this year.
If you want the most serious Bronco out there, you’ll have to get a move on. The Ford Bronco Raptor is about as high-performance as off-road SUVs get. The problem is, making an SUV with a $38,000 MSRP ...
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