Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

A new integration moves attention and data metrics from measuring how users process ads to where inventory is filtered, so it ...

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady ...

Amazon is advertising its Fire TV app on its Fire TV devices with a full-screen ad that you must dismiss manually.

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

SellerSprite has launched its 2026 Amazon Growth Intelligence Toolkit, a unified platform connecting product research, ...

Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services. Amazon Ads has become a powerful platform for businesses ...