In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising. Airbnb has quietly launched its first Airbnb Services ad along ...

New York City hasn’t exactly embraced Airbnb with open arms. The city’s hotels have accused the company of violating several New York state laws and running a series of illegal hotels. In addition, ...

The campaign is aimed at countering ads run by hospitality industry groups that claim Airbnb is getting rich while shrinking the local housing... Airbnb Launches Ad Campaign Aimed At Countering ...

While visitors to an Airbnb may assume that their rental is up to the same standards as a hotel, this isn’t always the case. Featured Video Municipalities may have rules around what is and is not ...

Airbnb has been ramping up its marketing efforts in advance of a vote on Proposition F in a couple of weeks. That’s a ballot initiative in San Francisco to limit short-term rentals. This week, one of ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula. An Airbnb ad ...

With the presidential campaign in the rear-view mirror and the airwaves now free of political ads, Airbnb is taking advantage of the void to press its own campaign to get Massachusetts to regulate and ...

Given the requirements of the job, Santa has a tough time delivering presents to hotels. That's the theme behind Airbnb's new holiday ad, which positions the brand as the hero helping Old Saint Nick ...