You can’t have a conversation about smart home devices without including Amazon’s Alexa in the picture. As of 2025, the ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Amazon has added generative artificial intelligence (GAI) to its Alexa voice assistant and launched new AI-powered devices ...

Since Amazon announced plans for a generative AI version of Alexa, we were concerned about user privacy. With Alexa+ rolling out to Amazon Echo devices in the coming weeks, we’re getting a clearer ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to ...

Amazon is set to release its long-awaited — and delayed — Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later ...

Amazon may be gearing up to release a next-gen, AI-powered Alexa experience, according to Reuters. Per the outlet’s report, Amazon plans to preview an upgraded version of Alexa, the company’s smart ...