Amazon is dropping the "Rufus" branding in favor of a new AI assistant called “Alexa for Shopping" that combines the LLM-powered Alexa+ with Rufus' product expertise. Like Rufus, Alexa for Shopping is ...

Amazon is rolling out Alexa for Shopping, a new search experience that puts Alexa Plus directly in the search bar.

Alexa is on your phone, in your smart speakers, and in many other devices. Is it on your vehicle yet, though? Well, it can be, and for only $14.99. The Amazon Echo Auto is currently $40 off. That’s a ...

Amazon's Alexa is still going strong, and the variety of devices that feature it is larger than ever. Here are the most ...

Alexa is an in-home aid that ties you to your tech more tightly than ever. Go beyond its face functionality with these lesser ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers lifestyle tech for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, most ...