It was only a matter of time before Amazon turned Alexa into a glorified ad. Amazon revealed its new feature called Customers ask Alexa during its annual Accelerate seller conference. This feature ...

While technically new to the lineup, the Amazon Echo Show 11 essentially replaces the Echo Show 10 introduced in 2021. Like the Echo Show 10, the Echo Show 11 is a tablet stuck to the front of an Echo ...

Hunting for early Black Friday deals? For a limited time, get a pair of JBL Tune 720BT Wireless Headphones for a whopping 50% ...

Amazon is set to release a revamped version of its Alexa voice assistant this October that will be powered by AI models from Anthropic's Claude, rather than Amazon's in-house AI technology, reports ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to ...

Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of ...

Amazon is killing its niche Echo Look, the Alexa-powered camera that rates a user's outfit and offers up fashion suggestions based on factors like the weather and previous fashion purchases. The Echo ...