Shaun White, Snow League

Shaun White on Winter Sports Style, Hublot Watches, and Building Big With Snow League
Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling especially good about the Big Bang Meca-10 Aspen One on his wrist.
Shaun White's Winter Sports League Debuted in Aspen
Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun White, who holds a number of records in snowboarding. (He’s also long had a foothold in the skateboarding world.
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.
Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow League.
Shaun White’s new Snow League kicks off series in Aspen
Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s Buttermilk and the finale in Switzerland. Halfpipe skiing will be added to the lineup moving forward, according to White.
Shaun White’s The Snow League ready for world debut with inaugural Aspen event
Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen and it could spark a change in how competitions are approached.
Shaun White’s Snow League Lines Up Hublot, Tiffany, Other Brands
The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at the first event held Friday and Saturday at Buttermilk at Aspen Snowmass watched the competitors race down the mountain,
How to watch Shaun White's Snow League half-pipe competition
Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live from Aspen, CO.
White ‘thrilled’ by Snow League debut, won by Japan’s Totsuka and Tomita
A new kind of halfpipe contest, the Snow League is Shaun White’s brainchild and Aspen was given the first chance to showcase what he hopes will be the future of the sport.
With Snow League, Shaun White Creates The Contest He Always Wished For
The first event of Shaun White's new Snow League is in the books. His bold vision includes an innovative format and the largest prize purse in skiing and snowboarding.
Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...
Monster Energy's Ayumu Hirano and Gaon Choi Claim Podium Spots at the Inaugural Snow League Competition in Aspen Snowmass
Monster Energy congratulates Ayumu Hirano on taking third place in Men's Snowboard Halfpipe at the Snow League competition in ...