A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

–This story first appeared on the Huffington Post. Pinterest, a social network dominated by women, just hired the man behind a series of infamously sexist advertisements to head its marketing. David ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 35 min 26 sec ago By Jim Tricarico - 50 min 23 sec ago By Jack Neff - 50 min 23 sec ago By Garett Sloane - 1 hour 11 min ...

Axe has never really tried to hide what they're all about. The men's grooming brand wants to help men smell good, which will, in turn, help them get with all the ladies. It's not a bad branding ...

We talk a lot about the expectations society has for girls and women, whether it's how people think women should act, how they should look, what they should wear, and basically everything else. But it ...

Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps ...

You know space tourism is becoming mainstream (passé, even) when ... you get an ad for men's toiletries, running during the Super Bowl, in which you can win a trip into space. "Leave a man. Come back ...

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Well, well, well, who would’ve thought the brand that did this, would suddenly be partnering with nonprofits to better understand the challenges men face as the result of masculine stereotypes? It ...