A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way the brand is advertising to dudes is changing. "Our guy has evolved, society has evolved," Rob ...

An Axe commercial in which lusty angels fall to earth, drawn by the scent of one random dude’s body spray, first hit airwaves in February — but now it has been banned in South Africa. AdFreak reports ...

Few companies blatantly exploit sex appeal for financial gain as much as AXE male scent products. Sure, almost every advertisement in history has employed some degree of sexual innuendo, but AXE ...

Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps ...

The representation of women in video games has been a big issue over the last year or so. From the small pool of lead female characters to the absurd attire of women in action-based games, the debate ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

Get the five stories that will challenge you to rethink the world by signing up for MicCheck Daily. The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way ...