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The subreddit r/showerthoughts is one of the site’s most popular with more than 6 million subscribers. While you can spend all day browsing the various thought bubbles, some Redditors are now claiming ...

NEW YORK With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to get more guys to use its line of Axe shower gel. Axe shower gels now come in redesigned bottles ...

If you have a son over age 10, you may be familiar with a fragrance I refer to as “Eau de Boy.” Eau de Boy comes in two unforgettable scents: Locker Room and Axe. If you live with the Locker Room ...

NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New ...

While I was cleaning the boys’ bathroom the other day I noticed a bottle of Axe shower gel. It offers ‘ultra lather and addictive fragrances’ and a whole lot more. (Before you ask, my husband and son ...

So last night's Colbert Christmas Special had a special sponsor, and Stephen even did a special introduction of the commercial. They must have paid a lot for that, so someone needs to point out how ...

One of the most popular subreddits on the hobo in a three-piece suit that is Reddit.com is called r/showerthoughts. It is a repository for “shower thoughts,” those profoundly stupid, or stupidly ...

This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...