When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...
Newborn chicks match “kiki” with spiky shapes and “bouba” with round ones, revealing the curious bouba-kiki effect in animals.
A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba-kiki effect," which... Baby chicks link certain sounds with shapes, just ...
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