Among the new changes consumers can expect is the launch of K-beauty products. Morgan Stanley said Ulta sees K-beauty and ...

Our editors put hundreds of beauty launches to the test — from serums and lipsticks to microneedling treatments and red-light ...

Beauty products that are actually affordable? Sign me up! These bestselling viral beauty finds can be bought right on Amazon, and won’t break the bank! When I think of viral beauty brands, e.l.f. is ...

Beauty feels intensely private, and, at the same time, we keep discovering that we collectively share it. That contradiction ...

We tested hundreds of products, but only these innovative masterpieces made our annual Beauty Icons Awards list ...

The season’s most coveted beauty countdowns rarely stay in stock for long.

For PEOPLE’s 12th annual Beauty awards rounding up the top 100 products of the year, PEOPLE staffers got glam again and again ...

As consumers prioritize holistic retail purchases, beauty, health and wellness are increasingly becoming one category and one consumer budget. The delineation of those categories is becoming less ...

This article was created in partnership with Huda Beauty to share the brand’s best gifts for beauty lovers. From long-lasting makeup to skincare essentials and luxurious fragrances, these Huda Beauty ...

POLISHED: Women are taking their glow-ups further than ever with 'beauty maxxing', but the viral trend raises one big ...

The beauty aisle looks a lot more diverse than it did a decade ago, and part of that is thanks to a number of Latinx beauty brands, visionaries, and business owners that have helped build a more ...

The beauty brand celebrated its latest launches with an NYC block party.