FOR THE UNINITIATED attempting to use Instagram’s “Reels” tool can feel a bit like learning how to ride a bike—on a tightrope, wearing a parakeet on your head, while everyone you know tunes in to ...

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Instagram is a hugely popular social media platform. With the arrival of reels, there’s now additional ways to boost your presence on the platform. Optimizing for visibility comes down to a few, key ...