Ice Cube's BIG3 basketball league's former attorney, Lawrence C. Hinkle II, is suing it for breach of contract. According to legal documents obtained by The Blast, the plaintiff accused the Hip-hop ...

One-on-One With Big3's Stephen Jackson originally appeared on Athlon Sports. Stephen Jackson has been a part of the Big3 since it began, and you’d be hard-pressed to find a bigger believer in the 3-on ...

Ice Cube, co-founder of the Big3, constantly observes the three-on-three basketball scene with a sense of vindication as he continues to improve on his version. There was 3×3 basketball during the ...

The league, co-founded by Cube in 2017, expects to sell three more teams. Ice Cube is taking his Big3 basketball league to new heights with big changes and a “historic” $10 million deal. On May 10, ...

Rachel DeMita has lost her job. In June 2024, DeMita, a sports influencer with more than 1 million followers on social media, landed an exclusive courtside commentator position for the BIG3. She was ...

BIG3 CEO Ice Cube said, 'I lived my entire life in STARTER – from my first STARTER jacket when I was 16 years old to the Dodgers jacket I wore last fall.' The BIG3 announced a partnership with an ...

The Big3 has no use for Caitlin Clark mania. Ice Cube’s basketball league fired courtside commentator Rachel DeMita after roughly one year, according to Front Office Sports, with the “final straw” ...

“This is a landmark moment in our league,” said BIG3 Co-CEO Ice Cube. “These cities have shown up for us year after year and we are honored to represent and reward those fans with a new franchise of ...

There’s always a question of how to get the most people possible to watch a particular sports event. One of the approaches there we’ve frequently seen in recent years is the idea of an “altcast” ...

All eyes are on women’s sports—more specifically basketball from the collegiate level to the pros. But the WNBA isn’t the only sports league inking major deals, Ice Cube’s BIG3 is also getting in on ...

The BIG3 returns from a week hiatus due to the Independence Day holiday, with Week 5 action taking place in Boston's TD Garden. There are no undefeated teams remaining after the Dallas Power beat the ...

Season 8 of the BIG3 is already halfway over, meaning each game from here on out is even more critical than before. Players and teams feel the intensity rising as the weeks go on and it was no ...