A group of influential senators are renewing efforts to ban children under 13 from social media and prohibit platforms from targeting teens with personalized recommendations, a sweeping proposal that is poised to gain steam with Republicans in control of Congress.

Sponsor Rep. Doug Owens says HB322 would help to financially protect children featured in their parents' social media content.

The legislation proposes a minimum age of 13 for social media accounts and aims to restrict algorithmically targeted content.

Two senators have introduced the Kids Off Social Media Act in the latest attempt to ban under 13s in the US from using social media. The bipartisan bill also aims to

Chris Murphy (D-Conn.), and Katie Britt (R-Ala.) have introduced bipartisan legislation aimed at protecting children from the harmful effects of social media. The proposed Kids Off Social Media Act seeks to set a minimum age of 13 for social media use and prevent platforms from using algorithmically-targeted content for users under the age of 17.