Microsoft Advertising: A comprehensive guide

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...
Morningstar

800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution

800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), ...
B2B Marketing Magazine

Bing Ads rebrands to Microsoft Advertising

BingAds.com will become MicrosoftAdvertising.com, while its partner programme will become the Microsoft Advertising Partner Program. Bing Ads has announced it will change its name from Bing Ads to ...
Search Engine Land

PPC tracking for beginners: how to track clicks & conversions

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...