Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. Local search ads are a new tool from Microsoft Advertising. They ...

Microsoft’s new “smart search” technology will come with a price: ads, a consequence of the search function’s expansion to add the Web to its results. Now, users who search for “AAA,” for example, ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...