Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

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A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

This week's Love Your Neighborhood takes us to Garden City, where Hoopla provides branding and marketing expertise to Boise and beyond.

One lesson I learned in writing Aaker on Branding 2nd Edition was that disruptive innovation, the only way to create growth, is more frequent, faster, and more impactful than ever. This has ...

This application shows how the brand elements are used for the approved business card layout. The cost of homelessness — both for those who experience it directly and for those living alongside rising ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...