AB InBev is looking to capitalize on this year’s college football season with a robust marketing strategy that puts Bud Light front-and-center. After months of controversy that have undercut sales for ...

Bud Light did it again. Recently we talked about an upcoming Super Bowl commercial from Bud Light featuring Peyton Manning, Post Malone, and Shane Gillis, and even though The Big Game is still over a ...

Bud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Bud’s decline. Data from Evercore ISI shows ...

Summer kicks off this weekend. That means grilling and beer are top of mind again. Knock off the dust, get to the grocery ...

Add Yahoo as a preferred source to see more of our stories on Google. Spuds Mackenzie Bud Light mascot inflatable - Kevin Fleming/Getty Images Bud Light has taken some big swings with advertisements ...

Bud Light sales continue to plunge following its ill-fated marketing tie-up with transgender influencer Dylan Mulvaney — and four key rivals are mopping up in the meantime. Anheuser-Busch-owned Bud ...

Illustration by Todd Franson Subscribe free to Metro Weekly’s digital magazine for the stories that matter most. The parent company of Bud Light may have lost as much as $1.4 billion in sales due to a ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. He helped to incite a boycott that cost Bud Light's parent company ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. News that Bud Light was returning as the official beer of the Ultimate ...

Bud Light might be experiencing a knockout of its own, but this time it's on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

Target and Bud Light's foray into the culture wars led to backlash from conservative consumers that took a financial toll on each company in 2023. Bud Light came under fire shortly after it partnered ...

After a tumultuous year that saw it replaced as the country’s No. 1 best-selling beer after a controversial marketing stint with transgender social media star Dylan Mulvaney, Bud Light is attempting ...