Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the ...

A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...