As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...
They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ...
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) ...
Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...
Expanded collaboration provides one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets. LG Ad Solutions, a global leader in advanced ...
Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.
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