Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

As chief information and engineering officer for logistics giant UPS, Juan Perez is placing analytics and insight at the heart of business operations. Drowning in data is not the same as big data.

A large number of Android mobile apps listed on the official Google Play Store contain self-contradictory language in their privacy policies in regards to data collection practices. In an academic ...