Ad Age

Coca-Cola - Hilltop - I'd Like to Teach the World to Sing

Coca-Cola - Hilltop - I'd Like to Teach the World to Sing "I'd like to buy the world a home, and furnish it with love," a young woman earnestly sings at the start of this Super Bowl VI ad out of ...
WPXI

Man who wrote iconic Coke jingle 'I'd Like To Teach the World to Sing' has died

WARRENTON, Va. — Bill Backer, the man who wrote the jingle for Coca-Cola's 1971 "Hilltop" ad, has died. "I'd Like To Teach the World to Sing (in Perfect Harmony)" was the song featured in the ad, ...
Ad Age

Coca-Cola - Hilltop - I’d Like to Teach the World to Sing

Raja Rajamannar reflects on his 12 years as chief marketing officer of Mastercard, explains his next role as a senior fellow and details his next personal and professional steps.