Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game. Since ...

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Since the commercial aired, Jamie Siminoff has been trying to quell an outcry over privacy concerns with his doorbell cameras ...

USA TODAY Ad Meter needs your help rating the best big game commercials.

Before you know it, the breaks in the action will headline advertising's biggest stage on Super Bowl Sunday. With that, it's an early welcome to the 2026 USA TODAY Ad Meter ratings. To help kick ...

The Super Bowl Commercials 2026 Complete List Here's look at the list of Super Bowl LX commercials that aired right before kickoff and throughout the game. The ads featured many celebrity cameos and ...

Inspiration can strike from anywhere. For Peter Brodnitz, inspiration for this year’s Red McCombs Super Bowl ad arrived while he was watching a Formula 1 race at the Circuit of the Americas track in ...

Super Bowl commercials are a beloved tradition of the NFL’s championship game each year, but football fans weren’t too pleased with an early theme in the ads on the broadcast throughout the first ...

Fox released its final preseason IndyCar promos, with one featuring driver Alex Palou. Palou's ad, titled "Indy Speed," will air during the Daytona 500 broadcast. Drivers Will Power, Josef Newgarden, ...