While Anthony expected negative reactions and outrage over the campaign, he said they also received a lot of validation from people who said they agreed with Connecticut's pizza supremacy.

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.

Additionally, CTvisit.com pizza-related pageviews jumped over 50% in June, according to Google Analytics, and the campaign generated $13 million in earned media ad value — on a $220,000 spend.

NEW HAVEN, Conn. (WTNH) — Starting Monday, Connecticut has taken its efforts to claim the title of “Pizza Capital of the U.S.” to new heights. Roughly five billboards and six subway liv… ...

Overnight stays from NYC to New Haven in June were up 12%. CTvisit.com pizza-related pageviews jumped over 50% in June. The campaign generated $13M+ in earned media ad value — on a $220K spend.

Connecticut plans to unveil its first-ever Pizza Trail later this year — a crave-worthy celebration of local pizzerias. An attempt to prove that the state reigns as the Pizza Capital of the U.S.

The license plate is the latest in Connecticut’s campaign to market its famed pizza across the U.S. The state also started a “playful food fight” earlier this month with billboards across ...

A "rage bait" pizza billboard in New York City purchased by the Connecticut Office of Statewide Marketing & Tourism. State officials say a campaign promoting Connecticut's pizza prowess hit its ...