If there's one thing journalists like, it's free booze. So, when a bottle of Conor McGregor's new whiskey, Proper No. Twelve, was sent to Business Insider's London bureau, it made its way through ...

We spoke with Conor McGregor about launching his Proper No. Twelve Whiskey brand, how he developed the taste, and what's next for his MMA career. Overall, the MMA star hasn’t just been a ...

Conor McGregor, a top-earning athlete and UFC superstar, has amassed a $200 million net worth through his sports career, endorsements, and ventures like Proper No. Twelve whiskey. He owns luxury ...

mainly the sale of a majority stake in his whiskey brand, Proper No. 12, which was reported to be a massive $600 million in 2021. As of February 2025, McGregor stands as one of the richest UFC ...