While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.