Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your ...

“I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

What makes a landing page convert? Creating an effective landing page is quite some work. It’s not just about writing random stuff about your brand and embedding a form for sign-up. Yeah, the design ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates. Indeed, ...