Google is simplifying the setup for tracking website call conversions in AdWords. The initial setup is the same, with the option to set up website call conversions under the Conversions section of ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Jennifer beat me to it by posting at the SEW blog a WebmasterWorld thread named Spying on your competition (requires paid subscription). Basically, when you set up your Google AdWords conversion ...

Google announced yesterday afternoon on Google+ that they have a new code snippet that will make checking the status of AdWords conversion tracking tags is faster and clearer. If you add the code ...

Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web ...

Emily Williams writes that Google has made it easier to track and manage AdWords conversions by adding three tabs--Conversion, Webpages, and Code. She also provides a link to directions on how to ...

Google has introduced a new conversion strategy to its search adverts, as it aims to help offer marketers more insight into how AdWords can drive multi-platform conversions. The search giant has ...