Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future. Over the past five years, marketing operations, ...

When AI and fintech are deployed strategically, and with careful considerations for the risks, SaaS platforms can position ...

There are so many ways to improve customer engagement and many potential tactics out there. However, narrowing it down to the most effective ways to implement your engagement strategy can be tricky.

Explore SaaS pricing models to understand software as a service explained and learn how to choose the right subscription for ...

Companies procuring or providing Software-as-a Service (SaaS) technology need some form of contract to govern the relationship between the SaaS provider and customer. As with many intellectual ...

While Software as a Service (SaaS) has become a dominant way to deliver innovation to market, there are two different approaches for companies that sell SaaS solutions to small businesses (SMBs): ...

What’s the difference between a non-technology company building a customer-facing app and a tech company building and supporting a software-as-a-service (SaaS) product? One might suggest differences ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It is true that a great many industries and businesses have suffered tremendous hardship ...

All subscription-based business owners know that churn is unavoidable. Some customers will inevitably cancel subscriptions because of a poor product-market fit or simply because the product isn’t ...