Delta Air Lines is getting used to losing a superlative. United Airlines and Continental Airlines plan to close their merger Friday, creating a Chicago-based carrier that eclipses Delta as the world's ...

Delta launched a new national and local advertising campaign May 7 to give itself a post-bankruptcy boost, capping a week of events that followed its April 30 emergence. The multimillion dollar ...

One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline or “handle,” which describes or suggests the ...

Delta Air Lines' latest advertising campaign featuring the voice of Viola Davis launches Monday with a unique take on runways. The ads, with the tagline ‘Good things come to those who go,’ visualize ...