"There's just more we can offer the customer based on what they're willing to pay," Delta's EVP, Joe Esposito, said.

Delta Airlines is facing criticism for its use of artificial intelligence to determine ticket prices, a practice known as surveillance pricing. Delta president, Glen Hauenstein told investors earlier ...

Delta basic fares are coming to first and business class as the airline expands its tiered pricing model for premium cabins.

Changes are coming to premium pricing—and passengers could benefit.

Delta Air Lines is moving away from static prices towards individualized pricing decided by artificial intelligence, Fortune reports. The airline company wants to do away with static pricing ...

Delta Air Lines will launch Basic Business and First Class fares in 2026, unbundling premium travel as fare segmentation ...

Have you ever thought that maybe AI can be used to set prices, be it for flights or generally in business? Well, as much as Delta and other organisations are refusing, in the end, it could all come to ...

WASHINGTON (Reuters) -Delta Air Lines said Friday it will not use artificial intelligence to set personalized ticket prices for passengers after facing sharp criticism from U.S. lawmakers. Last week, ...