- Agencies spend an average of 76 hours to launch new clients, and for one in four digital ad agencies, moving from ad creative to a live digital campaign still takes over a week. Fragmented systems ...

When Mylon Marcell founded Synapsetek, he envisioned a digital agency that wasn’t just another cog in the industry machine. Driven by a desire to fill critical gaps in the current digital ad agency ...

The partnership will focus on scaling G Adventures’ digital advertising strategy across North America and international markets, with an emphasis on performance-driven campaigns. Propellic has built a ...

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with ...